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Experience immersive workshops on product development, team building and resilience in the approach to failure, told through the General Magic story.

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General Magic is the story of the original creators of the smartphone, who after a great failure, changed the lives of billions.

In 1990, at a secretive Silicon Valley start-up, a small and passionate group of innovators and engineers formed to build a magical device that would enable anyone to connect everyone to everywhere and everything – a personal computer in your pocket.
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General Magic, though relatively unknown, is considered by many to be one of the most influential innovation startups in the history of technology. This pioneering team—featuring visionaries like Tony Fadell (co-creator of the iPod and iPhone, founder of Nest, author of Build), Megan Smith (former White House CTO, founder of shift7), Marc Porat (original visionary of the smartphone), Andy Hertzfeld (software engineer, original Macintosh team), and Joanna Hoffman (marketing, original Macintosh team)—created the first smartphone and laid the foundation for many of the 21st century's most transformative communication and digital technologies.

While the business of General Magic ultimately did not succeed, the groundbreaking technologies developed by this trailblazing startup and the subsequent ventures led by its team have profoundly impacted the lives of billions.

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Watch the award-winning documentary

Discover the General Magic story.
Find streaming and rental options available in your region on JustWatch
or rent it on Prime Video, iTunes, Vimeo, Google Play, Roku Channel, or YouTube.

Contact us about private screenings for your organization.

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Previously WORKED with

“A rippling standing ovation followed the film. We Estonians are typically straight faced as people, resistant to emotion or expression in public, but the film resonated something deep within our audience.

Triin Kask, CEO and Founder - Nevercode

“My hope and dream is that General Magic elevates the purpose of each Town employee.”

Dan Ault, Chief Innovation Officer, Town of Cary
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inspiring Lessons for teams

The compelling story of General Magic shows the powerful value that lies in failure, perseverance and teamwork amongst other empowering themes. Teams and groups will find inspiration in this legendary piece of history.

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Three schools in one day. National school in the morning, Tamil school in the afternoon, and on weekends, a brief, painful hour of Mandarin class that her father insisted upon. "You need three languages," her father said, "Bahasa for unity, English for the world, Tamil for your soul... and Mandarin for business." That was four, but who was counting?

School ends, but for many, the day is only half over. They head to Tuition Centre (private tutoring). The tuition culture in Malaysia is pervasive; parents spend billions annually to supplement school teaching, believing that school alone cannot secure the As needed for public university.

The Malaysian education system is currently navigating a period of transition, balancing traditional values with global standards. budak sekolah tetek besar 3gp exclusive

Education in Malaysia extends far beyond the classroom walls. Participation in co-curricular activities is compulsory and factors into a student's overall university application profile. After formal classes end around 1:00 PM or 2:00 PM, students dedicate their afternoons to three main categories:

These operate outside the government system, often following the British (IGCSE) or IB curriculum, charging fees, and offering English-medium education. 3. School Life and Culture in Malaysia Three schools in one day

A defining feature of the Malaysian school system occurs at the Upper Secondary level. Based on their performance and academic interests, students are funneled into specific streams:

The Malaysian education system faces several challenges: and Mandarin for business

The school day typically begins early, around 7:30 AM, to take advantage of the cooler morning temperatures.

School life in Malaysia is a vibrant and unique experience, reflecting the nation’s identity as a multicultural, multi-lingual, and rapidly developing country. For a student there, a typical day is more than just textbooks and exams; it is a daily lesson in diversity, discipline, and adaptability.

Ask any Malaysian student what their favorite part of school is, and they’ll say "Makan time!" (meal time). The school canteen is where the magic happens. You’ll find students of all races sitting together, sharing Nasi Lemak Mee Goreng

FilmMakers

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Michael Stern

Michael Stern has practiced law in Silicon Valley for 35 years. He has worked with General Magic, Pixar, Adobe, NeXT, and eBay. His varied background as an English professor, journalist, and Dickens scholar led to the story development of the General Magic documentary.

“Working at General Magic was an all-consuming, life-changing experience for me. The company was full of the smartest and most creative people I had ever known. It was a story that cried out to be told.”

Matt Maude

Matt is a multi award winning director, writer, cinematographer and producer. At the Tribeca Film Festival, he was nominated for the Best New Director Award.

“There was this amazing moment reviewing the archival film, seeing all these young people sitting on the floor of a tiny office … the people who made the iPod, Nest, Android, eBay, the emoticon, the touch screen, the modem, tools we can’t imagine living without today.”

Sarah Kerruish

Sarah, a Peabody Award winner and Emmy nominee, was part of the original documentary crew at General Magic. She has held a number of roles in the Tech industry, most recently as Chief Strategy Officer at Kheiron Medical, dedicated to the detection and treatment of breast cancer using AI.

“Our hope is that this film will inspire the next generation of technologists and makers to learn from those who have gone before them and apply the lessons of General Magic to solving the most important problems of our day.”

General Magic Soundtrack


Listen to the General Magic soundtrack:

iTunes

Amazon
Spotify

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Stream general Magic now

General Magic is available to watch on VOD platforms worldwide.

budak sekolah tetek besar 3gp exclusivebudak sekolah tetek besar 3gp exclusivebudak sekolah tetek besar 3gp exclusive

Book a General Magic Event

Host a private screening of General Magic for your organization paired with live panels and team-building workshops.

Book an Event